Audi has pulled the covers back on the first ad for its S line ahead of the spot's launch during the NFL kickoff game this evening. The ad will serve as the country's first taste of a full host of S vehicles, and features the S8 adding a bit of spice to an otherwise droll errand run. Audi threw in a few themes from our favorite heist flicks to keep things interesting, and the videography is as sharp as we've come to expect from the German automaker's ad house.
Perhaps more interesting than the spot itself, however, is the fact that Audi will once again commit to advertising during the Super Bowl. This will mark the sixth time in a row the company has sponsored the NFL's main event, though Audi isn't saying a word about what this year's commercial will entail. As you may recall, last year, the manufacturer cashed in on the vampire craze with an ad for the S7.
Check out the new S8 ad below as well as the full press release.
Via: S8 ad to air in NFL kickoff game tonight as Audi recommits to Super Bowl
S8 ad to air in NFL kickoff game tonight as Audi recommits to Super Bowl Gallery
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