The small car market in India is growing like never before. 70 per cent of the cars that are produced or come into India every year are small and compact. Indian automotive majors like Tata Motors and Maruti Udyog are leaders in this segment and have been posing a strong competition to other car makers. In terms of design, novelty, value for money, and technology, the small car market in India has improved a lot. The current year has been very significant in India's automotive history due the high sales in the first few months, thanks to this year's new compact car launches.
The demand for compact cars in the country has been so great that car makers are not just coming out with new models but also giving their existing cars a facelift. This has been further increasing sales. Volkswagen, Ford, Chevrolet and Maruti are all in the game and have been trying hard to win over compact car buyers in India with their novel products. JD power statistics show a steady growth in the number of these little car buyers. It was 24 per cent last year and has increased to 32 per cent this year. Experts believe that the A2 car segment is set to expand even more.
The most significant change is the movement of the two-wheeler buyers towards compact cars. First-time buyers in India opt for the Rs 3 lakh-plus category instead of sub-compact cars. Car makers have invested a lot to please these Indian buyers. Great cars at low prices. Who wouldn't prefer them to the bikes and scooters? Surprisingly, even auto majors like Chevrolet and Ford have realized the need of having a prominent presence in the small car market and have come up with new cars that possess features and pricing right enough to suit the Indian crowd.
The base model of the Chevrolet Beat can be availed at Rs 3.34 lakh while the Figo can be bought for Rs 3.49 Lakh. Volkswagen sells the Polo at Rs 4.42 Lakh. Not to mention, the Indian auto market leader has enough and more cars in its portfolio. Despite this fact, Maruti will be bringing in more cars. The Toyota Etios too has been scheduled for some time this year. So, we now know that the market for the small automobile in India is getting flooded with too many launches, but luckily there are buyers.
Projections say that the Indian roads may be home to around 24 small automobiles this year. The sales figures of these cars are showing steep climbs. Talk of fuel economy or maintenance of cars. The small cars belonging to the A2 segment emerge as winners. A majority of Indians have begun realizing this and car makers too have been working towards pleasing such Indian buyers. The bigger luxury cars do not really the humpy bumpy roads in India. It is the small car market that has been showing tremendous growth and so shall it be in future. The small car market in India is witnessing the maximum activity and is all set for more exciting times ahead, with more players from India and abroad joining the race.
Via: Small Car Market in India
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