When you want the crowd to help you design something automotive related, Local Motors seems to have become the go-to. The Phoenix-based company that birthed the Rally Fighter has since collaborated with DARPA, Edison2 and Peterbilt among others, and now it can add Domino's Pizza to the list.
The pizza pie maker wants to create, with your input, the Ultimate Delivery Vehicle that will ease the 10 million miles per week its drivers do. A five-part design competition will begin today and end on February 19, 2013, with each phase covering a different aspect of the vehicle: design, packaging, interior, surfacing and rendering. After that will come the prototype... and eventually, better pizza. Or a better pizza experience, at least.
For insight into the needs of a pizza deliverer, the contest will be joined by a national television campaign featuring the Domino's CEO doing ride-alongs with "delivery experts" and soliciting feedback. The particulars are now available here, and there's a video and press releases from Domino's and Local Motors just below.
Via: Domino's wants you to design the ultimate pizza delivery vehicle [w/video]
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