IIHS launching first new frontal crash test since 1995 [w/video]

The Insurance Institute for Highway Safety has unveiled a new crash testing methodology in dramatic fashion by dinging some of the most popular entry luxury sedans for failing to adequately protect the driver during certain types of crashes. The 2012 Acura TSX, 2012 BMW 3-Series, 2012 Lincoln MKZ and 2012 Volkswagen CC were all deemed "marginal," while the 2012 Audi A4, 2012 Lexus ES, 2012 Lexus IS, and 2012 Mercedes-Benz C-Class were called "poor" by the testing group.

The new test is designed to simulate the effects of hitting a tree or pole at 40 miles per hour, but rather than striking the object dead-on, the IIHS delivers a more glancing blow that only impacts a quarter of the car's front end. These types of collisions are particularly dangerous, as the impact will often miss the energy-absorbing structures built into the car's frame.

"These are severe crashes, and our new test reflects that," said IIHS President Adrian Lund in a statement. "Most automakers design their vehicles to ace our moderate overlap frontal test and NHTSA's full-width frontal test, but the problem of small overlap crashes hasn't been addressed. We hope our new rating program will change that."

Whether that will happen remains to be seen, but the new testing regimen will undoubtedly annoy luxury carmakers like Audi, BMW and Mercedes whose vehicles did not fare so well. Volvo, whose S60 was given a "good" rating, will likely be pleased to retain its reputation for safety. The only other of the vehicles IIHS tested to perform as well was the Acura TL, while the Infiniti G sedan was deemed "acceptable."

Scroll down to read the full press release and watch an accompanying video.
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