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J.D. Power Initial Quality Study highlights infotainment woes, puts Lexus on top

Posted by Newbie Bloggers on Saturday, 25 August 2012

J.D. Power Initial Quality Study 2012

Despite an overall increase in overall quality of five percent, automakers are continuing to struggle with in-car technologies, says J.D. Power in its annual Initial Quality Study. Owners reports of problems with factory-installed hands-free communication devices has increased 137 percent since 2009, when such infotainment solutions were offered mostly in high-end models only.

But first, some good statistics: 26 out of 34 brands represented in the study posted improvements this year over their 2011 scores, with 65 percent of the 185 individual models boasting higher scores than last year. Even brand-new nameplates are performing well in 2012 11 all-new or redesigned models scored better than average, equaling a 12-percent improvement from 2011.

Coming in first place for 2012 is Lexus, the second year in a row Toyota's luxury brand has taken top honors. Second place is shared by Jaguar and Porsche, with the former leaping an impressive 18 positions over its 2011 score. Fourth and fifth are grabbed by Cadillac and Honda, respectively. Fourteen different brands earned accolades for individual models, "A positive indication of how widespread high quality is among automakers," says David Sargent, vice president of global automotive at J.D. Power and Associates.

Ford, which was hit hard in 2011 due to problems with its MyFord Touch and MyLincoln Touch systems, came in at a lowly 28 out of 35. Bennie Fowler, Ford's group vice president of global quality, had said the automaker expected to "be about the same or slightly better" than last year's 23rd. Not quite... but it could be worse: Last place is shared by Fiat and Smart.

Continuing with the frequently heard technology gripes, Sargent says, "Automakers and suppliers are working hard to ... make the driving experience safer, more convenient and more entertaining. However, the most innovative technology in the world will quickly create dissatisfaction if owners can't get it to work."

We would add, though, that this study polls users after just 90 days with a new car. We wonder if the scores might improve once owners get more familiar with their in-car technology. In any case, feel free to peruse the press blast below, which includes graphs comparing each individual automaker.
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