One of the neatest things to do overseas is find U.S. stars hawking foreign goods, like Kevin Costner fronting for coffee in England and Bill Murray selling whiskey in Japan. Turns out MacGyver, aka actor Richard Dean Anderson (click the image above to enlarge), wasn't to be left out of the action, having been named the "hero" to help sell the Mercedes-Benz Citan.
For those of you who don't even know who MacGyver is, he was the protagonist in a US. television show that ran from 1985 to 1992, his signature trait being that he could fix anything with little more than some duct tape, a paper clip and a piece of string. That is what makes him the perfect spokesman for the Citan, advertised by Mercedes as being "the perfect tool for every job."
There's a press release below that speaks briefly about the Citan's merits, such as its three different available lengths and asymmetrical rear doors. But Mercedes doesn't half-ass things, and what's even better than the presser is the trailer for a film called MacGyver und der neue Citan that will be released September 18. It's in German so we don't even know what they're saying, but it looks awesome. Scroll down to check it out.
Via: MacGyver thinks the Mercedes-Benz Citan is the right tool for any job [w/video]
{ 0 comments... read them below or add one }
Post a Comment