Honda kicks off new Accord sales with configurator, new ad campaign [w/videos]

Honda has pulled the curtain back on its fully featured 2013 Accord configurator, and let us tell you, this large grouping of zeros and ones is positively sprinkled with wonderfulness. (That may be overselling it a bit there are a lot of options though.)

The bread-and-butter sedan offers up no fewer than eight trim levels for the 2013 model year, with the most basic LX starting off the range at a reasonable $22,470 (once the $790 destination charge has been tacked on) and the Touring at the top of the charts with a $34,220 MSRP (with destination).

The LX up through the middle-tier EX-L are only available with Honda's 2.4-liter, 185-horsepower four-cylinder, while the top three trim levels are fitted with a 280-hp, 3.5-liter V6 engine.

If you want Honda's very good six-speed manual with which to modulate your powertrain, you'll have to select from one of the three lower trims (LX, Sport and EX), and their attendant four-cylinder engines. The four-bangers can also be had with a CVT. All of the V6 cars are only available with a six-speed automatic trans.

Hey, speaking of transmissions, did you know that most Honda buyers who opt for 6MTs are colorblind? Actually, we're guessing at that last part, based on the fact that the manual-trans cars are available in far fewer shades of paint than their auto and CVT brethren. That's right, while your Accord Sport CVT can be had in eight rich shades of blue, red, and grayish-silverish tones, your buddy's Accord Sport 6MT can only be ordered in gray and black. Take that, enthusiast drivers!

There are, of course, any number of exterior and interior accessories that can be added by your smiling Honda dealer, too. We won't run through the full list, but we will say that the remote engine start system, with special key fob, seems like the best deal of the bunch at $400 before installation.

Just for fun, we've added a whole slew of 2013 Accord videos from the box-fresh advertising campaign below. Kick back and watch the car on the move, and then head over to the Honda site and build your dream Accord. It's a great day for midsized sedan geeks.
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