Mercedes-Benz's three-pointed star was intended by Gottlieb Daimler to signify three modes of transport: land, air and sea. Land has been well taken care of for more than 125 years. The brand took a leap back into the sky with a Eurocopter EC145 interior designed by Mercedes-Benz Style, its product design division. Now its UK-registered Silver Arrows Marine division will get the brand back in the water in 2013: it has showed off concept looks for a 14-meter "Granturismo" at the Monaco Yacht Show that will soon go into production.
Silver Arrows Marine is being vague about details, only providing soundbites like "innovations hitherto unknown in the boat industry," an "innovative layout and use of space," and "innovative versatility," plus a design "suitable for a wide range of uses" and "elegant and timeless interior appointments." The 46.2-foot motor yacht is mainly a day-tripper but "can" also do an overnight on the water.
Martin Francis of Francis Design and Tommaso Spadolini of Design Studio Spadolini have been called upon to lead its design. If you saw Kia's "Epic Ride" commercial during the 2011 Super Bowl, you've seen Francis' work: he was a technical expert concerning the hull on the Philippe-Stark-designed Yacht A. Spadolini, over the past 20 years, has done scores of yachts, from small sport boats to the Wally 77 to 70-meter Rossinavi behemoths.
We should see the final product soon enough. In the meantime, you can study the concept in the image gallery above.
Via: Mercedes mastering the seas with 'Silver Arrows' yacht concept
Mercedes mastering the seas with 'Silver Arrows' yacht concept Gallery
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